Goodman Fielder Transforms Food Industry Operations with Celoxis
Discover how Celoxis helped Goodman Fielder streamline processes, reduce GTM time, and enhance decision-making.
- Industry
- Food Manufacturing, Marketing, and Distribution
- Location
- Australia and Asia Pacific
About Goodman Fielder
A leading food company speeding up decisions across Australia and Asia Pacific
Goodman Fielder is a leading global food company that makes, packages, and sells a wide variety of food products including well-known brands such as Meadow Lea, Helga's, Wonder White, and Praise.
Challenge to solution
Five food-industry pressures, and what Celoxis changed
Goodman Fielder faced a series of industry challenges that tested its operational resilience and strategic agility.
Before
GTM Struggles
Despite pioneering certain products, Goodman Fielder frequently struggled to capitalize on first-mover advantages due to sluggish internal processes.
After with Celoxis
Accelerated Product Launches
A 3X improvement in roadmap planning significantly expedited time-to-market for new products.
Before
Doubtful Decision-making
With manual conversations and no single source of truth, governance meetings were ineffective, impacting strategic decisions.
After with Celoxis
Informed Decision-Making
Eliminating time-consuming manual data preparation gave immediate insight into project and resource metrics.
Before
Strategic Misalignment
Without a clear system for prioritizing projects, departments ended up with conflicting goals not aligned to overall strategy.
After with Celoxis
Strategic Project Reprioritization
What-if analysis let Goodman Fielder reprioritize accurately in response to market conditions, cutting errors by 30%.
Before
Food Industry Skills Shortage
The shortage of skilled workers in the food industry pressures the PMO to efficiently monitor and utilize available resources.
After with Celoxis
Dynamic Resource Allocation
More efficient resource distribution across projects met changing priorities and optimized the use of scarce expertise.
Before
Supply Chain Vulnerability
Goodman Fielder is susceptible to unexpected supply chain disruptions, such as bad weather or trade disputes, that inflate costs.
After with Celoxis
Enhanced Project Visibility
A centralized project and process repository gave everyone access to schedule, resource, cost and risk data.
Before Celoxis
The struggle with spreadsheets
Goodman Fielder's reliance on spreadsheets, Excel, and manual methods for project planning and reporting caused significant inefficiencies.
Departments faced challenges aligning on priorities, leading to resource misallocation and missed opportunities. The lack of real-time visibility from manual reporting hampered decision-making, as executives couldn't accurately track project progress or portfolio health.
What was breaking
- Manual, disconnected planning Frequent, manual reshuffling of project resources in Excel wasted time and decreased productivity.
- No real-time visibility Executives couldn't accurately track project progress or portfolio health.
- Disjointed and error-prone This approach was time-consuming, prone to errors, and unsustainable for scaling with new initiatives.
Celoxis has been instrumental in driving our project management transformation. With its robust features and intuitive interface, Celoxis has empowered our teams to collaborate effectively, make informed decisions, and drive organizational excellence.
Nin RobertsHead PMOGoodman FielderResults and business impact
Faster launches, sharper prioritization and clearer decisions
The shift to Celoxis transformed how Goodman Fielder managed projects, improving prioritization, decision-making and resource allocation.
Accelerated Product Launches
A 3X improvement in roadmap planning significantly expedited time-to-market.
Strategic Project Reprioritization
What-if analysis let the team reprioritize accurately, cutting errors by 30%.
Informed Decision-Making
Eliminating manual data prep gave immediate insight into project and resource metrics.
The outcome
With Celoxis, Goodman Fielder has reached new levels of efficiency and clarity in its projects, supporting its goal of innovation and quality in the food industry.
- 3X faster roadmap planning
- 30% fewer prioritization errors
- Centralized project & process repository
- ★★★★★4.6/5 on G2
- Cloud or on-premise
Discover Celoxis
Let us demonstrate why Celoxis is the ideal PPM Solution for you.
- 14-day free trial
- No credit card required
- Import your existing plans